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person:"Griffith, David A."
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
International marketing
18
Internationales Marketing
18
Advertising
3
Interkulturelles Management
3
International market entry
3
Internationaler Markteintritt
3
Market research
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Export
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Griffith, David A.
Daniels, John Day
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Ronkainen, Ilkka A.
7
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Sullivan, Daniel P.
6
Buckley, Peter J.
5
Cavusgil, S. Tamer
5
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Minor, Michael
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Swoboda, Bernhard
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Kraus, Sascha
4
Moffett, Michael H.
4
Quelch, John A.
4
Schuh, Arnold
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Svensson, Roger
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Aksoy, Lerzan
3
Apfelthaler, Gerhard
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Bouncken, Ricarda B.
3
Cavusgil, Erin
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Christodoulides, Paul
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Ghauri, Pervez N.
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Grewal, Rajdeep
3
Helm, Roland
3
Helsen, Kristiaan
3
Homburg, Christian
3
Horn, Sierk
3
Keegan, Warren J.
3
Knight, Gary A.
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Journal of international marketing
2
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
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ECONIS (ZBW)
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
2
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
3
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
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