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Search: subject_exact:"International market segmentation"
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Konsumentenverhalten
International market segmentation
201
Internationale Marktsegmentierung
200
Theorie
60
Theory
60
International marketing
33
Internationales Marketing
33
Welt
26
World
26
USA
23
United States
23
International financial market
22
Internationaler Finanzmarkt
22
International market entry
21
Internationaler Markteintritt
21
Estimation
20
Schätzung
20
Market segmentation
19
Marktsegmentierung
19
EU countries
18
EU-Staaten
18
Consumer behaviour
17
Two-country model
14
Zwei-Länder-Modell
14
Globalisierung
13
Globalization
13
International economy
13
Internationale Wirtschaft
13
Preiskonvergenz
13
Price convergence
13
Marketing management
12
Marketingmanagement
12
CAPM
11
Canada
11
Kanada
11
Market integration
11
Marktintegration
11
Multinationales Unternehmen
10
Transnational corporation
10
China
9
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Undetermined
5
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Article
16
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1
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
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1
Collection of articles of several authors
1
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1
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1
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1
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English
16
German
1
Author
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Cleveland, Mark
2
Adams, Russell
1
Alamanos, Eleftherios
1
Arıkan, Gülay
1
Brakus, J. Joško
1
Cannon, Hugh M.
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chikweche, Tendai
1
Craig, C. S.
1
Deligonul, Seyda
1
Dennis, Charles
1
Diamantopoulos, Adamantios
1
Dobrenova, Fanny
1
Douglas, Susan P.
1
Egan, Paul
1
Erdoğan, Seçil
1
Ferraris, Alberto
1
García Ferrer, Gemma
1
Gaston-Breton, Charlotte
1
Godey, Bruno
1
Grigoriou, Nicholas
1
Hadjielias, Elias
1
Hennigs, Nadine
1
Hillebrand, Christina Maria
1
Jain, Arun K.
1
Janda-Eble, Sergej
1
Kardes, Ilke
1
King, Tamira
1
Klarmann, Christiane
1
Kvasova, Olga
1
Lappeman, James
1
Laroche, Michel
1
Ly, Li
1
López-López, Inés
1
Makrides, Anna
1
Martín Martín, Oscar
1
McIntyre, Charles
1
Munuera-Alemán, José Luis
1
Papadopoulos, Nicolas G.
1
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Published in...
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International marketing review
5
Journal of international marketing
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International business and economics research journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Legends in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
17
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17
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Consumer cosmopolitanism in international marketing research : a systematic review and future research agenda
Makrides, Anna
;
Kvasova, Olga
;
Thrassou, Alkis
; …
- In:
International marketing review
39
(
2022
)
5
,
pp. 1151-1181
Persistent link: https://www.econbiz.de/10013455459
Saved in:
3
Studying heterogeneity in the subsistence consumer market : a context-sensitive approach
Janda-Eble, Sergej
;
Shainesh, G.
;
Hillebrand, Christina …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012484455
Saved in:
4
A cross-national study of evolutionary origins of gender shopping styles : she gatherer, he hunter?
Dennis, Charles
;
Brakus, J. Joško
;
García Ferrer, Gemma
; …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 38-53
Persistent link: https://www.econbiz.de/10011964222
Saved in:
5
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
6
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
7
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
8
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
9
Internationales Konsumentenverhalten
Terlutter, Ralf
;
Dobrenova, Fanny
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 243-262)
.
2012
Persistent link: https://www.econbiz.de/10009624534
Saved in:
10
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
11
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
12
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
13
A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.
;
Yaprak, Attila
- In:
International marketing review
28
(
2011
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10009242885
Saved in:
14
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
15
Organic food consumption in Europe : international segmentation based on value system differences
Ruiz de Maya, Salvador
;
López-López, Inés
; …
- In:
Ecological economics : the transdisciplinary journal of …
70
(
2011
)
10
,
pp. 1767-1775
Persistent link: https://www.econbiz.de/10009270937
Saved in:
16
Fragmentation and segmentation : marketing global benefits
Adams, Russell
- In:
International business and economics research journal
10
(
2011
)
9
,
pp. 59-65
Persistent link: https://www.econbiz.de/10009349146
Saved in:
17
The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang
;
Grigoriou, Nicholas
;
Ly, Li
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
Saved in:
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