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subject:"Marketing management"
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Search: subject_exact:"International market segmentation"
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Marketing management
International market segmentation
201
Internationale Marktsegmentierung
200
Theorie
60
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60
International marketing
33
Internationales Marketing
33
Welt
26
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26
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23
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22
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22
International market entry
21
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21
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20
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19
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19
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18
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18
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17
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12
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1
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1
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1
Dursun-Kilic, Turkan
1
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1
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1
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1
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1
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1
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1
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1
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Discussion paper / Research Forum on International Economics, Institute of Public Policy Studies, the University of Michigan
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurship and innovation management
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of international marketing
1
Journal of strategic marketing
1
Journal of world business : JWB
1
Legends in marketing
1
The past, present and future of international business & management
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ECONIS (ZBW)
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1
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
2
Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
The globalization of Tesla Motors : a strategic marketing plan analysis
Mangram, Myles Edwin
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10009577757
Saved in:
5
How many Europes are there? : an economic and cultural segmentation of the European market
Dursun-Kilic, Turkan
;
Kilic, Ceyhan
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 136-152
Persistent link: https://www.econbiz.de/10009728875
Saved in:
6
A holistic approach to market assessment for a manufacturing company in an emerging economy
Natarajarathinam, Malini
;
Nepal, Bimal
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1142-1151
Persistent link: https://www.econbiz.de/10009683357
Saved in:
7
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
8
Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Griffith, David A.
- In:
Journal of world business : JWB
45
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003926906
Saved in:
9
International market segmentation and cross-export strategies development case study : Iranian furniture industry
Malek Mohamadi Golsefid, Samira
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 446-460
Persistent link: https://www.econbiz.de/10008822590
Saved in:
10
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
11
Globales versus international differenziertes Marketing
Meissner, Hans Günther
-
1999
Persistent link: https://www.econbiz.de/10001428562
Saved in:
12
Bundling and international market segmentation
Horn, Henrik
;
Shy, Oz
-
1994
Persistent link: https://www.econbiz.de/10000905343
Saved in:
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