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subject:"Marketingmanagement"
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Search: subject_exact:"International market selection"
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Marketingmanagement
International market segmentation
200
Internationale Marktsegmentierung
200
Theorie
61
Theory
61
International marketing
38
Internationales Marketing
38
International market entry
28
Internationaler Markteintritt
28
Welt
28
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28
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23
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23
International financial market
22
Internationaler Finanzmarkt
22
Estimation
21
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21
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19
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19
Market segmentation
17
Marktsegmentierung
17
Globalisierung
16
Globalization
16
international market selection
16
Two-country model
14
Zwei-Länder-Modell
14
Consumer behaviour
13
International economy
13
Internationale Wirtschaft
13
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13
Multinationales Unternehmen
13
Preiskonvergenz
13
Price convergence
13
Transnational corporation
13
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11
Canada
11
Kanada
11
Market integration
11
Marketing management
11
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11
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Brouthers, Lance Eliot
1
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1
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1
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1
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1
Hammervoll, Trond
1
Horn, Henrik
1
Jain, Arun K.
1
Malek Mohamadi Golsefid, Samira
1
Mangram, Myles Edwin
1
Meissner, Hans Günther
1
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1
Nepal, Bimal
1
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1
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1
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Shy, Oz
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Discussion paper / Research Forum on International Economics, Institute of Public Policy Studies, the University of Michigan
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurship and innovation management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of world business : JWB
1
Legends in marketing
1
Marketing intelligence & planning
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
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Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
2
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
The globalization of Tesla Motors : a strategic marketing plan analysis
Mangram, Myles Edwin
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10009577757
Saved in:
5
A holistic approach to market assessment for a manufacturing company in an emerging economy
Natarajarathinam, Malini
;
Nepal, Bimal
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1142-1151
Persistent link: https://www.econbiz.de/10009683357
Saved in:
6
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
7
Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Griffith, David A.
- In:
Journal of world business : JWB
45
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003926906
Saved in:
8
International market segmentation and cross-export strategies development case study : Iranian furniture industry
Malek Mohamadi Golsefid, Samira
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 446-460
Persistent link: https://www.econbiz.de/10008822590
Saved in:
9
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
10
Globales versus international differenziertes Marketing
Meissner, Hans Günther
-
1999
Persistent link: https://www.econbiz.de/10001428562
Saved in:
11
Bundling and international market segmentation
Horn, Henrik
;
Shy, Oz
-
1994
Persistent link: https://www.econbiz.de/10000905343
Saved in:
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