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subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"International marketing research"
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International marketing research
32
Internationale Marktforschung
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International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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1967-2007
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Language in international business : developing a field
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New developments and approaches in consumer behavior research
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ECONIS (ZBW)
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Methodological considerations in cross-national consumer research
Green, Robert T.
;
White, Phillip D.
- In:
Language in international business : developing a field
,
(pp. 20-32)
.
2017
Persistent link: https://www.econbiz.de/10011582058
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2
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
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