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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internationale Marktsegmentierung"
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Konsumentenverhalten
International market segmentation
101
Internationale Marktsegmentierung
101
Theorie
30
Theory
30
Welt
16
World
16
International financial market
14
Internationaler Finanzmarkt
14
USA
13
United States
13
International marketing
12
Internationales Marketing
12
Consumer behaviour
11
International market entry
11
Internationaler Markteintritt
11
CAPM
8
EU countries
8
EU-Staaten
8
Estimation
7
Schätzung
7
Aktienmarkt
6
Emerging economies
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Globalisierung
6
Globalization
6
Market integration
6
Marktintegration
6
Schwellenländer
6
Stock market
6
Australia
5
Australien
5
Canada
5
Cultural identity
5
Export
5
Kanada
5
Kulturelle Identität
5
Market segmentation
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
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Aufsatz in Zeitschrift
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11
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Cleveland, Mark
2
Adams, Russell
1
Arıkan, Gülay
1
Cannon, Hugh M.
1
Chikweche, Tendai
1
Craig, C. S.
1
Diamantopoulos, Adamantios
1
Douglas, Susan P.
1
Egan, Paul
1
Erdoğan, Seçil
1
Gaston-Breton, Charlotte
1
Godey, Bruno
1
Grigoriou, Nicholas
1
Hennigs, Nadine
1
Klarmann, Christiane
1
Lappeman, James
1
Laroche, Michel
1
Ly, Li
1
López-López, Inés
1
Martín Martín, Oscar
1
Munuera-Alemán, José Luis
1
Papadopoulos, Nicolas G.
1
Poyraz, Tuğça
1
Riefler, Petra
1
Ruiz de Maya, Salvador
1
Siguaw, Judy A.
1
Strehlau, Suzane
1
Wiedmann, Klaus-Peter
1
Xin-an, Zhang
1
Yaprak, Attila
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International marketing review
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International business and economics research journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Psychology & marketing
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
3
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
4
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
5
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
6
A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.
;
Yaprak, Attila
- In:
International marketing review
28
(
2011
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10009242885
Saved in:
7
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
8
Organic food consumption in Europe : international segmentation based on value system differences
Ruiz de Maya, Salvador
;
López-López, Inés
; …
- In:
Ecological economics : the transdisciplinary journal of …
70
(
2011
)
10
,
pp. 1767-1775
Persistent link: https://www.econbiz.de/10009270937
Saved in:
9
Fragmentation and segmentation : marketing global benefits
Adams, Russell
- In:
International business and economics research journal
10
(
2011
)
9
,
pp. 59-65
Persistent link: https://www.econbiz.de/10009349146
Saved in:
10
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
11
The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang
;
Grigoriou, Nicholas
;
Ly, Li
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
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