//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~person:"McCarthy, Edmund Jerome"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
International marketing
7
Internationales Marketing
7
Marketing management
7
Marketingmanagement
7
Theorie
4
Theory
4
USA
4
United States
4
Marketing theory
3
Marketingtheorie
3
Strategische Planung
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Glossar enthalten
4
Glossary included
4
Lehrbuch
4
Textbook
4
CD-ROM, DVD
1
Language
All
English
4
Author
All
McCarthy, Edmund Jerome
Meffert, Heribert
5
Alserhan, Baker Ahmad
4
Kotabe, Masaaki
4
Perreault, William D.
4
Cannon, Joseph P.
3
Hase-Bergen, Stefan
3
Helsen, Kristiaan
3
Hüttner, Manfred
3
Kotler, Philip
3
Ahsen, Anette von
2
Barrio-García, Salvador del
2
Bode, Jürgen
2
Boone, Louis E.
2
Bruhn, Manfred
2
Chien, Charles S.
2
Ebel, Bernhard
2
Haller, Florian
2
Hassel, Christian V.
2
Hofer, Markus B.
2
Häfner, Ansgar
2
Javalgi, Rajshekhar G.
2
Kavoura, Androniki
2
Kefallonitis, Efstathios
2
Koch, Ulrike
2
Kreutzer, Ralf T.
2
Kurtz, David L.
2
MacCall, J. B.
2
Mazurek-Łopacińska, Krystyna
2
Morgan, Neil A.
2
Moutinho, Luiz
2
Ogasavara, Mario Henrique
2
Porcu, Lucia
2
Rao, C. P.
2
Schaffmeister, Niklas
2
Schwarting, Ulf
2
Theodoridis, Prokopios
2
Wang, Yonggui
2
Zentes, Joachim
2
Aaker, David A.
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
3
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
4
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->