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isPartOf:"Journal of marketing"
~subject:"Markenimage"
~subject:"Distribution channel"
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Markenimage
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International marketing
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Internationales Marketing
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Designation of origin
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Journal of marketing
International marketing review
25
Journal of international marketing
20
The journal of brand management : an international journal
15
Journal of global marketing
13
Journal of business research : JBR
12
Journal of international consumer marketing
11
International business review : the official journal of the European International Business Academy
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The journal of product & brand management
8
Asia Pacific journal of marketing and logistics
6
Journal of euromarketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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Journal of retailing and consumer services
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Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. 3
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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Qualitative market research : an international journal
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Essays on the effects of brand names and prices on consumer behavior
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European journal of marketing : EJM
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Gabler Edition Wissenschaft
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Global business review
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Going global: implementing international business operations
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IIC : international review of intellectual property and competition law
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International journal of emerging markets
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International journal of management and economics
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International journal of retail & distribution management
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International journal of retail and distribution management
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ECONIS (ZBW)
7
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1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep
;
Saini, Amit
;
Kumar, Alok
;
Dwyer, F. R.
; …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 49-69
Persistent link: https://www.econbiz.de/10011880534
Saved in:
3
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
4
Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin
;
Su, Chenting
;
Fam, Kim Shyan
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
Saved in:
5
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
6
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
7
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
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