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~isPartOf:"Effects of globalization on the firm"
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International marketing
8
Internationales Marketing
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Globalisierung
5
Globalization
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Multinationales Unternehmen
3
Transnational corporation
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International market entry
2
Internationaler Markteintritt
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Standardisierung
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Baden-Fuller, Charles
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Bartlett, Christopher A.
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Ghoshal, Sumantra
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Effects of globalization on the firm
The SAGE handbook of international marketing
18
Handbook of research in international marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
Internationalisierung von Vertrieb und Handel
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
Marketing management : a cultural perspective
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
Challenges and solutions for international marketing management
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The globalization of markets
Levitt, Theodore
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2007
Persistent link: https://www.econbiz.de/10003555019
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2
Globalization frustrated : the case of white goods
Baden-Fuller, Charles
;
Stopford, John M.
-
2007
Persistent link: https://www.econbiz.de/10003555022
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3
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
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4
Organizating for worldwide effectiveness : the transnational solution
Bartlett, Christopher A.
;
Ghoshal, Sumantra
-
2007
Persistent link: https://www.econbiz.de/10003555049
Saved in:
5
Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2007
Persistent link: https://www.econbiz.de/10003555066
Saved in:
6
Can you standardize multinational marketing?
Buzzell, Robert Dow
-
2007
Persistent link: https://www.econbiz.de/10003555098
Saved in:
7
Beyond global marketing and the globalization of marketing activities
Svensson, Göran
-
2007
Persistent link: https://www.econbiz.de/10003555371
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8
Bridging national and global marketing strategies through regional operations
Daniels, John Day
-
2007
Persistent link: https://www.econbiz.de/10003555398
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