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person:"Steenkamp, Jan-Benedict E. M."
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International marketing
16
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Steenkamp, Jan-Benedict E. M.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Zentes, Joachim
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Meffert, Heribert
18
Swoboda, Bernhard
18
Ghauri, Pervez N.
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Zou, Shaoming
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Sousa, Carlos M. P.
15
Schlegelmilch, Bodo B.
14
Solberg, Carl Arthur
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Meissner, Hans Günther
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Müller, Stefan
12
Usunier, Jean-Claude
12
Gabrielsson, Mika
11
Julian, Craig C.
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Journal of international marketing
2
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1
ERIM report series research in management
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1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. 2
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ECONIS (ZBW)
16
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1
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
2
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
3
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
4
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
5
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
6
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
7
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
8
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
9
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
10
Marketing in der Diaspora
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
Saved in:
11
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
12
The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
Saved in:
13
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
14
Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
-
2006
Persistent link: https://www.econbiz.de/10003410976
Saved in:
15
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
16
Internationale marketing en consumentengedrag
Steenkamp, Jan-Benedict E. M.
- In:
Tijdschrift voor economie en management
38
(
1993
)
2
,
pp. 117-148
Persistent link: https://www.econbiz.de/10001148757
Saved in:
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