Kittler, Markus G.; Holtbrügge, Dirk; Pan, Yaling - Betriebswirtschaftliches Institut <Nürnberg> / … - 2006
Effective and efficient communication can be regarded as a major source of competitive advantagein international business. It is not only a prerequisite of successful marketing and humanresources strategies but also of importance for the internal coordination of multinational corporations(MNCs)....