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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International marketing
18
Internationales Marketing
18
Advertising effects
11
Werbewirkung
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Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
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International journal of advertising : the quarterly review of marketing communications
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
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1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
3
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
4
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
5
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
6
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
7
A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
Saved in:
8
Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
Saved in:
9
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
10
Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.
;
Stanaland, Andrea J. S.
;
Williams, Jerome D.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
Saved in:
11
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
12
The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
13
Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.
;
Yalcinkaya, Goksel
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
Saved in:
14
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
15
An integrated theory of global advertising : an application of the GMS theory
Zou, Shaoming
;
Volz, Yong Z.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 57-84
Persistent link: https://www.econbiz.de/10003944656
Saved in:
16
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
Saved in:
17
Insights from Project GLOBE : extending global advertising research through a contemporary framework
House, Robert J.
;
Quigley, Narda R.
;
Sully De Luque, Mary F.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 111-139
Persistent link: https://www.econbiz.de/10003944663
Saved in:
18
Client following revisited : a study of transnational advertising agencies in China
Cheung, Fanny S. L.
;
Mirza, Hafiz
;
Leung, Wing-fai
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 593-628
Persistent link: https://www.econbiz.de/10003774825
Saved in:
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