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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
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Search: subject_exact:"Internationales Marketing"
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Brand image
International marketing
38
Internationales Marketing
38
Consumer behaviour
16
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Markenimage
9
Brand management
8
Markenführung
8
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7
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Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Chen, Yun
1
Dogerlioglu-Demir, Kivilcim
1
Guang, Tian
1
Gurău, Călin
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Han, C. M.
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Hogan, Steve
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1
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Shi, Tiebing
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Shukla, Paurav
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Tansuhaj, Patriya S.
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Asia Pacific journal of marketing and logistics
Marketing intelligence & planning
International marketing review
23
Journal of international marketing
17
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Journal of global marketing
11
Journal of international consumer marketing
11
The journal of product & brand management
8
Journal of euromarketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Innovatives Markenmanagement
4
Journal of marketing
4
Journal of retailing and consumer services
4
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Qualitative market research : an international journal
3
Beiträge der Hochschule Pforzheim
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
Going global: implementing international business operations
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of the Academy of Marketing Science
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Routledge studies in marketing
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SpringerLink / Bücher
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ECONIS (ZBW)
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1
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
4
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
5
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
6
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
7
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
8
Global vs local brand perceptions among Thais and Turks
Dogerlioglu-Demir, Kivilcim
;
Tansuhaj, Patriya S.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 667-683
Persistent link: https://www.econbiz.de/10009408751
Saved in:
9
Martas precision slides : branding in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
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