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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Innovation"
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Innovation
International marketing
41
Internationales Marketing
41
Consumer behaviour
15
Konsumentenverhalten
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KMU
8
SME
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Brand image
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China
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Export
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Firm performance
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B-to-B-Marketing
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Business-to-business marketing
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Marketing management
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Marketingmanagement
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Designation of origin
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Globalisierung
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Globalization
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Lieferantenmanagement
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Multinationales Unternehmen
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Transnational corporation
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Country image
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Export marketing
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International market entry
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Brand management
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Chung, Jae-eun
1
Di Benedetto, C. Anthony
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Jeong, So Won
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Johnson, Zachary S.
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Kim, Wooyang
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Asia Pacific journal of marketing and logistics
The journal of business & industrial marketing
International marketing review
7
Journal of international marketing
6
Advances in international marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation management
3
Journal of business research : JBR
3
Journal of strategic marketing
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CESifo Forum
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Creative marketing for new product and new business development
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International business review : the official journal of the European International Business Academy
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Advances in International Marketing Ser.
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Economies : open access journal
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European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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Handbook of business practices and growth in emerging markets
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Handbook of research on effective marketing in contemporary globalism
1
Ifo Dresden berichtet
1
Industry and innovation
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Innovation and development
1
Innovative management perspectives on confronting contemporary challenges
1
International Journal of Financial Studies : open access journal
1
International entrepreneurship and management journal
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of export marketing
1
International journal of hospitality management
1
International journal of logistics systems and management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International management of research and development
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Jahrbücher für Nationalökonomie und Statistik
1
Journal of business strategies
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Journal of entrepreneurship, management and innovation : JEMI
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of innovation and entrepreneurship : JIE
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Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
3
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Lancioni, Richard A.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
Saved in:
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