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isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Gao, Zhihong"
~person:"Chung, Jae-eun"
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Asia Pacific journal of marketing and logistics
Fashion brand internationalization : opportunities and challenges
1
Journal of current issues and research in advertising : JCIRA
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Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
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2
The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
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