//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pitt, Leyland F."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
12
Online-Marketing
12
Social Web
7
Social web
7
Advertising effects
4
Werbewirkung
4
Advertising
2
Bank marketing
2
Bankmarketing
2
Internet
2
Marketing management
2
Marketingmanagement
2
Media usage
2
Mediennutzung
2
Viral marketing
2
Virales Marketing
2
Werbung
2
Advertising industry
1
Australia
1
Australien
1
B-to-B-Marketing
1
B2B brand engagement
1
Benutzerfreundlichkeit
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Consumer behaviour
1
Consumers
1
Creativity
1
EU countries
1
EU-Staaten
1
Empirical method
1
Empirische Methode
1
Employee retention
1
Employee-based brand equity
1
Führungskräfte
1
Influencer marketing
1
Innovation adoption
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
12
Author
All
Pitt, Leyland F.
Kreutzer, Ralf T.
35
Goldfarb, Avi
32
Skiera, Bernd
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
19
Bonatti, Alessandro
18
Chaffey, Dave
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bergemann, Dirk
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Tan, Yong
15
Wirtz, Bernd W.
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Katona, Zsolt
14
Ko, Eunju
14
more ...
less ...
Published in...
All
Business horizons
2
Fundamentals of marketing research ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Marketing intelligence & planning
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The journal of management development
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
2
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
3
Oranizational commitment and users' perception of ease of use : a study among bank managers
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
The journal of management development
32
(
2013
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10009756945
Saved in:
4
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
Saved in:
5
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
6
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
Saved in:
7
Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009424870
Saved in:
8
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
9
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
10
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
11
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
12
Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.
;
Ewing, Michael
;
Pitt, Leyland F.
-
2007
Persistent link: https://www.econbiz.de/10003538860
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->