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subject:"Online-Marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Online-Marketing
Internet-Auktion
16
Online auction
16
Auction theory
10
Auktionstheorie
10
Online retailing
7
Online-Handel
7
Internet marketing
6
Advertising effects
5
Werbewirkung
5
Auction
4
Auktion
4
Ranking method
4
Ranking-Verfahren
4
eBay Inc.
4
Game theory
3
Spieltheorie
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auctions
3
Advertising
2
E-commerce
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Electronic Commerce
2
Experiment
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Werbung
2
online advertising
2
structural models
2
Asymmetric information
1
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B-to-B-Marketing
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Bundling strategy
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Business-to-business marketing
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Demand
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Discrete choice
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Dynamic programming
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Dynamische Optimierung
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E-Learning
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E-learning
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Sayedi, Amin
2
Baghaie, Marjan
1
Choi, Hana
1
Choi, W. Jason
1
Jerath, Kinshuk
1
Mela, Carl F.
1
Tucker, Catherine
1
Wilbur, Kenneth C.
1
Yoganarasimhan, Hema
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Zhang, Juanjuan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
5
Discussion papers / CEPR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Games and economic behavior
3
Journal of marketing research
3
Management information systems : mis quarterly
3
Working papers / TSE : WP
3
Cowles Foundation discussion paper
2
Folia oeconomica Stetinensia : FOS
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
NET Institute Working Paper
2
Operations research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA, USA, June 7, 2010 ; revised selected papers
1
American economic review
1
BSE working paper : working papers
1
Barcelona GSE working paper series : working paper
1
Computational economics
1
Customer-centric marketing strategies : tools for building organizational performance
1
Discussion papers / Stanford Institute for Economic Policy Research
1
E-commerce and web technologies : 4th international conference, EC-Web Prague, Czech Republic, September, 2 - 5, 2003 ; proceedings
1
Economic theory
1
Electronic commerce research
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of operational research : EJOR
1
Financial innovation : FIN
1
Games
1
Global business and finance review
1
Human systems management : HSM
1
IEEE transactions on engineering management : EM
1
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information technology and management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of game theory : official journal of the Game Theory Society
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Inventi impact: international trade
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ECONIS (ZBW)
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1
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
2
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
3
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
4
Estimation of beauty contest auctions
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10011437598
Saved in:
5
Hybrid advertising auctions
Zhu, Yi
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 249-273
Persistent link: https://www.econbiz.de/10009006848
Saved in:
6
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
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