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subject:"Online-Marketing"
~person:"Agarwal, Ashish"
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Online-Marketing
Auction theory
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Auktionstheorie
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Information behaviour
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Informationsverhalten
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Internet marketing
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Internet-Auktion
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Online auction
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hierarchical Bayesian estimation
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online advertising
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online auctions
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search engine marketing
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sponsored search
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Bayes-Statistik
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ad placement
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Agarwal, Ashish
Penta, Antonio
10
Decarolis, Francesco
8
Goldmanis, Maris
6
Dinerstein, Michael
5
Einav, Liran
5
Levin, Jonathan
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Sayedi, Amin
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Sundaresan, Neel
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Bergemann, Dirk
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Bonatti, Alessandro
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Motta, Massimo
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Shakhgildyan, Ksenia
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Fan, Ming
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Bax, Eric
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Chen, Jianqing
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Choi, W. Jason
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Despotakis, Stylianos
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Hummel, Patrick
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Jerath, Kinshuk
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Kim, Ju-Young
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Li, Jun
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Liu, De
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Melnik, Mikhail I.
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Nazerzadeh, Hamid
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Ravi, Ramamoorthi
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Richardson, Paul
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Rovigatti, Gabriele
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Sun, Haoyan
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Tan, Yong
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Tompkins, Dan
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Wilbur, Kenneth C.
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Zhu, Yi
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Abhishek, Thati Vikram
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Abhishek, Vibhanshu
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Abou Nabout, Nadia
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Abraham, Ittai
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Information systems research : ISR
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ECONIS (ZBW)
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The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
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2
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
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