//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Hochschulschrift"
~type_genre:"Article in journal"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Computerspiel
5
Video game
5
Advertising
3
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Werbung
3
gamification
3
Consumer behaviour
2
Konsumentenverhalten
2
Social Web
2
Social web
2
Augmented reality
1
Beziehungsmarketing
1
Brand management
1
Coronavirus
1
Corporate reputation
1
Customer integration
1
Emerging economies
1
Employer branding
1
Erwartungsbildung
1
Expectancy violations
1
Expectation formation
1
Factor analysis
1
Faktorenanalyse
1
Firmenimage
1
Game theory
1
Gamification
1
HR marketing
1
Human Resource Management
1
Kundenintegration
1
Markenführung
1
Meinung
1
Netherlands
1
Niederlande
1
Opinion
1
Personalbeschaffung
1
Personalmanagement
1
Personalmarketing
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Hochschulschrift
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bang Nguyen Viet
1
Bang, Hye Jin
1
Barve, Anuja
1
Evans, Nathaniel J.
1
Kashive, Kshitij
1
Kashive, Neerja
1
Khanna, Vandana Tandon
1
Nguyen Yen Thi Hoang
1
Sinha, Mudita
1
Srivastava, Mallika
1
Williams, Russell Blair
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Psychology & marketing
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
3
Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja
;
Khanna, Vandana Tandon
;
Kashive, Kshitij
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 487-514
Persistent link: https://www.econbiz.de/10013178048
Saved in:
4
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
5
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->