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type_genre:"Working Paper"
~subject:"Werbewirkung"
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ECONIS (ZBW)
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Influencer Marketing auf Twitch.tv
Zbornik, Silas
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2022
Persistent link: https://www.econbiz.de/10013461674
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Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
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3
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
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4
Erfolgsfaktoren von In-Game Advertising im Rahmen der Markenführung
Müller, Kai
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2011
Persistent link: https://www.econbiz.de/10009665171
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5
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Küster Boluda, Inés
;
Pardo, Elena
;
Suemanotham, Torpong
-
2010
Persistent link: https://www.econbiz.de/10008667046
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