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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social media advertising"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
4
Journal of business research : JBR
2
Business & information systems engineering
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of Islamic marketing
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Journal of customer behaviour
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Journal of global marketing
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Journal of marketing communications
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
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1
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
2
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
3
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
4
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
5
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
6
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
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