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~person:"Rutz, Oliver J."
~language:"eng"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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9
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Rutz, Oliver J.
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
21
Goldfarb, Avi
19
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
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Wilbur, Kenneth C.
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Bigné Alcañiz, J. Enrique
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Ko, Eunju
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Okazaki, Shintaro
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Pelsmacker, Patrick de
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Fesenmaier, Daniel R.
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Filieri, Raffaele
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Ghose, Anindya
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Karjaluoto, Heikki
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Loureiro, Sandra Maria Correia
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Ahuja, Vandana
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Grewal, Dhruv
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Kumar, Vikas
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Malthouse, Edward C.
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Michaelidou, Nina
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Okumus, Fevzi
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Pauwels, Koen
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Smith, Katherine Taken
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Jansen, Bernard J.
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Milne, George R.
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Murphy, Jamie
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Pitt, Leyland F.
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Reijmersdal, Eva A. van
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Schweidel, David A.
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Vrontis, Demetris
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10
Choi, Yung Kyun
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Dens, Nathalie
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Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
9
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1
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
2
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
3
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
4
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
5
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
6
From generic to branded : a model of spillover in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10008858642
Saved in:
7
Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
Saved in:
8
A dynamic model of the effect of online communications on firm sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-716
Persistent link: https://www.econbiz.de/10009299471
Saved in:
9
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
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