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Internet marketing
16
Online-Marketing
16
Social Web
3
Social web
3
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2
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2
Markenführung
2
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2
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
88
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
66
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
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1
Marketing im Zeitalter von Alexa
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011950189
Saved in:
2
Wenn Werbung zu weit geht
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
4
,
pp. 50-58
Persistent link: https://www.econbiz.de/10011939852
Saved in:
3
Marketing im Zeitalter von Social Media
Holt, Douglas
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
7
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011536397
Saved in:
4
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
Saved in:
5
App schlägt Anzeige
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10009722356
Saved in:
6
Schlanke Werbung
Teixeira, Thales
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
7
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009757893
Saved in:
7
Der Rabattrummel
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
7
,
pp. 80-84
Persistent link: https://www.econbiz.de/10009552291
Saved in:
8
Machen Sie es den Kunden leicht
Spenner, Patrick
;
Freeman, Karen
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
12
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009664695
Saved in:
9
Appell an das Gewissen
Gröne, Nicole
;
Wangenheim, Florian von
;
Rothstock, Karin
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
3
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009513749
Saved in:
10
Getwittert, gepostet, gekauft
Giamanco, Barbara
;
Gregoire, Kent
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 58-65
Persistent link: https://www.econbiz.de/10009581514
Saved in:
11
Wenn Videoclips ansteckend wirken
Teixera, Thales
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009581531
Saved in:
12
Die Kunden verstehen lernen
Barwise, Patrick
;
Meehan, Sean A.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 48-54
Persistent link: https://www.econbiz.de/10008809345
Saved in:
13
Die richtige Social-Media-Strategie
Wilson, H. James
;
Guinan, P. J.
;
Parise, Salvatore
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 6-10
Persistent link: https://www.econbiz.de/10009303760
Saved in:
14
Twitter fürs Marketing nutzen
Berinato, Scott
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
7
,
pp. 14-15
Persistent link: https://www.econbiz.de/10003979030
Saved in:
15
"Online-Werbung stört : aber sie muss sein"
Konrad, Birgit
;
Domke, Britta
;
Seeger, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
12
,
pp. 60-64
Persistent link: https://www.econbiz.de/10003780490
Saved in:
16
Trendsuche mit Online-Spielen
Füller, Johann
;
Kohler, Thomas
;
Matzler, Kurt
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
7
,
pp. 22-23
Persistent link: https://www.econbiz.de/10003722559
Saved in:
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