Die richtige Social-Media-Strategie
Year of publication: |
2011
|
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Authors: | Wilson, H. James ; Guinan, P. J. ; Parise, Salvatore ; Weinberg, Bruce D. |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 33.2011, 10, p. 6-10
|
Subject: | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Innovationsmanagement | Innovation management | Stakeholder |
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