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Organizations and social networking : utilizing social media to engage consumers
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
SpringerLink / Bücher
138
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
CESifo working papers
56
Journal of advertising research
56
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ECONIS (ZBW)
15
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1
The transformative effect of social media : revolutionizing business models of mass production to individual production by the masses
Farmery, Anna
- In:
Organizations and social networking : utilizing social …
,
(pp. 350-369)
.
2013
Persistent link: https://www.econbiz.de/10009768633
Saved in:
2
The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
3
E-business planning in morphing organizations : maturity models of business transformation
Cox, Sharon A.
- In:
Organizations and social networking : utilizing social …
,
(pp. 286-312)
.
2013
Persistent link: https://www.econbiz.de/10009768676
Saved in:
4
Best practices for social CRM
Lorenzi, Fabiana
;
Loh, Stanley
- In:
Organizations and social networking : utilizing social …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009768678
Saved in:
5
Using social network data to identify key influencers for social CRM activities
Greve, Goetz
- In:
Organizations and social networking : utilizing social …
,
(pp. 256-272)
.
2013
Persistent link: https://www.econbiz.de/10009768680
Saved in:
6
Interaction between consumers and businesses through social media : trends and future
Silva, Huliane Medeiros da
;
Silva, Gilson Gomes da
;
Luz …
- In:
Organizations and social networking : utilizing social …
,
(pp. 237-255)
.
2013
Persistent link: https://www.econbiz.de/10009768682
Saved in:
7
Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Organizations and social networking : utilizing social …
,
(pp. 214-235)
.
2013
Persistent link: https://www.econbiz.de/10009768687
Saved in:
8
Two-sided markets and social media
Lu, Xiaojing
;
Goldsmith, Ronald E.
;
Pagani, Margherita
- In:
Organizations and social networking : utilizing social …
,
(pp. 197-213)
.
2013
Persistent link: https://www.econbiz.de/10009768689
Saved in:
9
Comparing Web 2.0 applications as marketing tools
Akar, Erkan
;
Karayel, Mete
- In:
Organizations and social networking : utilizing social …
,
(pp. 175-196)
.
2013
Persistent link: https://www.econbiz.de/10009768690
Saved in:
10
User intention of sharing video clips on Web 2.0 social network websites
Li, Eldon Yu-zen
;
Chang, Shu-hsun
- In:
Organizations and social networking : utilizing social …
,
(pp. 153-173)
.
2013
Persistent link: https://www.econbiz.de/10009768693
Saved in:
11
Can your business have one million friends? : understanding and using blogs as one-to-one mass media
Kim, Soyean
;
Bickart, Barbara A.
;
Brunel, Frédéric F.
; …
- In:
Organizations and social networking : utilizing social …
,
(pp. 125-152)
.
2013
Persistent link: https://www.econbiz.de/10009768696
Saved in:
12
Typical innovative and involvement characteristics of contributors to consumer generated media
Shiu, Eric
- In:
Organizations and social networking : utilizing social …
,
(pp. 103-124)
.
2013
Persistent link: https://www.econbiz.de/10009768699
Saved in:
13
Personality and social media use
Correa, Teresa
;
Bachmann, Ingrid
;
Hinsley, Amber W.
; …
- In:
Organizations and social networking : utilizing social …
,
(pp. 41-61)
.
2013
Persistent link: https://www.econbiz.de/10009768706
Saved in:
14
Using social media to cultivate positive community norms
Austin, Caroline Graham
;
Linkenbach, Jeff
;
Keller, Sarah N.
- In:
Organizations and social networking : utilizing social …
,
(pp. 16-39)
.
2013
Persistent link: https://www.econbiz.de/10009768708
Saved in:
15
Social media activitites : understanding what consumers do in social media
Heinonen, Kristina
- In:
Organizations and social networking : utilizing social …
,
(pp. 1-15)
.
2013
Persistent link: https://www.econbiz.de/10009768711
Saved in:
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