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~subject:"USA"
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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451
Regulatory and marketing challenges between the US and EU for online markets
Wijnholds, Heiko de B.
;
Little, Michael W.
- In:
Advances in electronic marketing
,
(pp. 229-245)
.
2005
Persistent link: https://www.econbiz.de/10003168536
Saved in:
452
Permission marketing
Godin, Seth
- In:
Managing customer relationships : a strategic framework
,
(pp. 217-223)
.
2004
Persistent link: https://www.econbiz.de/10002184534
Saved in:
453
How digital is communication in your organization? A metrics and an analysis method
Tyrväinen, Pasi
;
Päivärinta, Tero
- In:
Enterprise information systems V : [papers selected …
,
(pp. 258-268)
.
2004
Persistent link: https://www.econbiz.de/10002618801
Saved in:
454
Internationales Marketing in Fast Food-Unternehmen : eine explorative Studie in Europa und den USA unter besonderer Berücksichtigung von Beziehungsmarketing und On-line-Marketing
Stockhinger, Detlef
-
2003
Persistent link: https://www.econbiz.de/10001932070
Saved in:
455
eMarketing excellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2002
-
1. publ
Persistent link: https://www.econbiz.de/10001587781
Saved in:
456
Effect of price information and promotion on click-through rates for Internet banners
Chtourou, Mohamed Saber
;
Chandon, Jean Louis
; …
- In:
Internet applications in Euromarketing
,
(pp. 23-40)
.
2002
Persistent link: https://www.econbiz.de/10002403313
Saved in:
457
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
458
Marketing in the digital age
O'Connor, John
;
Galvin, Eamonn
-
2001
-
2nd ed
Persistent link: https://www.econbiz.de/10001449011
Saved in:
459
Advertising in the USA
Miller, Joseph
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 271-286)
.
2001
Persistent link: https://www.econbiz.de/10001599407
Saved in:
460
Branding @ the digital age
Meyers, Herbert M.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001596836
Saved in:
461
How to go online with an experience base
Nick, Markus
;
Althoff, Klaus-Dieter
;
Decker, Björn
; …
- In:
Professionelles Wissensmanagement : Erfahrungen und …
,
(pp. 147-158)
.
2001
Persistent link: https://www.econbiz.de/10003488600
Saved in:
462
Aligning the online organisation : with what, how and why?
Burn, Janice
- In:
Business information technology management : …
,
(pp. 197-215)
.
2000
Persistent link: https://www.econbiz.de/10001558440
Saved in:
463
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
464
Advertising in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
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