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~subject:"Markenführung"
~person:"Hajli, Nick"
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Search: subject_exact:"Internet-Werbung"
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Markenführung
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
Brand management
5
Beziehungsmarketing
4
Relationship marketing
4
Social media
4
Confidence
3
Consumer behaviour
3
Customer integration
3
Konsumentenverhalten
3
Kundenintegration
3
Vertrauen
3
Commitment
2
E-commerce
2
Electronic Commerce
2
Information dissemination
2
Informationsverbreitung
2
Loyalty
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Social Media
2
Social presence
2
Social relations
2
Social support
2
Soziale Beziehungen
2
Strategisches Management
2
Trust
2
Viral marketing
2
Virales Marketing
2
B-to-B-Marketing
1
Brand
1
Brand awareness
1
Brand co-creation
1
Brand equity
1
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English
5
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Hajli, Nick
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Gensler, Sonja
4
Guzman, Francisco
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
4
Michaelidou, Nina
4
Mogaji, Emmanuel
4
Morgan-Thomas, Anna
4
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Journal of business research : JBR
2
Handbook of research on integrating social media into strategic marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar
;
Khani, Amir H.
;
Schultz, Carsten D.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
Saved in:
2
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
3
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
4
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
5
Online sport brand communities : sport brand communities
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 35-45)
.
2015
Persistent link: https://www.econbiz.de/10011294621
Saved in:
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