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~subject:"Markenführung"
~person:"Langaro, Daniela"
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Markenführung
Brand management
4
Consumer behaviour
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Internet marketing
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Online-Marketing
4
Social Web
4
Social web
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social media
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AIRBNB
1
Advertising effects
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Beziehungsmarketing
1
COBRAs
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Consumer brand engagement
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Customer integration
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Langaro, Daniela
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
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Vashisht, Devika
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Ahuja, Vandana
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Bilro, Ricardo Godinho
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Filieri, Raffaele
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Hajli, Nick
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Kreutzer, Ralf T.
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Kunkel, Thilo
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Okumus, Fevzi
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Pauwels, Koen
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Rowley, Jennifer
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Schivinski, Bruno
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Sohail, M. Sadiq
5
Sreejesh, S.
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Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
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Dwivedi, Yogesh Kumar
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Fatma, Mobin
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Gensler, Sonja
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Guzman, Francisco
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Ibrahim, Blend
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Kim, Hye-yŏng
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Kumar, Vikas
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Labrecque, Lauren I.
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Mathur, Manisha
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Michaelidou, Nina
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International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
2
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
3
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
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