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~subject:"Markenführung"
~subject:"Werbung"
~person:"Hudders, Liselot"
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Markenführung
Werbung
Internet marketing
13
Online-Marketing
13
Advertising
8
Advertising effects
7
Werbewirkung
7
Social Web
6
Social web
6
Children
5
Consumer behaviour
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Kinder
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Influencer marketing
4
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Advertising literacy
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Analphabetismus
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Instagram
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Television advertising
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Viral marketing
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children
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Hudders, Liselot
Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Bonatti, Alessandro
10
Dwivedi, Yogesh Kumar
10
Ko, Eunju
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Loureiro, Sandra Maria Correia
9
Sahni, Navdeep S.
9
Choi, Yung Kyun
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Yang, Yanwu
8
Fogel, Joshua
7
Ghose, Anindya
7
Hollebeek, Linda D.
7
Johnson, Garrett A.
7
Kumar, Subodha
7
Rahman, Zillur
7
Rita, Paulo
7
Schultz, Carsten D.
7
Voorveld, Hilde
7
Calvano, Emilio
6
Chintagunta, Pradeep K.
6
Cho, Chang-Hoan
6
Dens, Nathalie
6
Filieri, Raffaele
6
Gordon, Brett R.
6
Khan, Imran
6
Kim, Jooyoung
6
Okazaki, Shintaro
6
Pauwels, Koen
6
Rozendaal, Esther
6
Shin, Woochoel
6
Simonov, Andrey
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Sreejesh, S.
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of advertising
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
3
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
4
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
7
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
8
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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