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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Biswas, Abhijit
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Journal of business research : JBR
43
Journal of internet commerce
43
International journal of business information systems : IJBIS
34
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
International journal of internet marketing and advertising : IJIMA
31
International journal of electronic marketing and retailing : IJEMR
29
International journal of hospitality management
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of electronic commerce : IJEC
27
Journal of hospitality marketing & management
24
Journal of electronic commerce research : JECR
23
International journal of electronic business
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
International journal of retail & distribution management
16
SpringerLink / Bücher
16
Electronic commerce research
15
Journal of fashion marketing and management
15
Journal of marketing communications
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of contemporary hospitality management
13
Journal of management information systems : JMIS
13
Management information systems : mis quarterly
13
Journal of business ethics : JOBE
12
Journal of vacation marketing : an international journal
12
Leitfaden Online-Marketing ; [Bd. 1]
12
Technological forecasting & social change : an international journal
12
The service industries journal
12
Information systems research : ISR
11
Journal of organizational computing and electronic commerce
11
Tourism management perspectives : TMP
11
Journal of advertising research
10
Tourism analysis : an interdisciplinary tourism & hospitality journal
10
Electronic commerce research and applications
9
Global business review
9
Health marketing quarterly
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ECONIS (ZBW)
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1
Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier
;
Bernard, Françoise
;
Joule, Robert-Vincent
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
Saved in:
2
Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim
;
Pelsmacker, Patrick de
;
Gauens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
Saved in:
3
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
4
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
5
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
6
The impact of surfer/seeker mode on the effectiveness of website characteristics
Stanaland, Andrea J. S.
;
Tan, Juliana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 569-595
Persistent link: https://www.econbiz.de/10008668119
Saved in:
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