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isPartOf:"Journal of fashion marketing and management"
~person:"Kader, Mohammad Shahidul"
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Augmented reality
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Beziehungsmarketing
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Consumer behaviour
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Interactivity
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Konsumentenverhalten
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Need for touch
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Online retailing
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Online-Handel
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Product presentations
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Relationship marketing
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Kader, Mohammad Shahidul
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How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun
;
Park, Hyejune
;
Kader, Mohammad Shahidul
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
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