//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hofmaier, Richard"
~person:"Weiber, Rolf"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Investitionsgütermarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
4
Business-to-business marketing
4
Investitionsgütermarketing
4
Deutschland
2
Germany
2
High technology
2
Hochtechnologie
2
Marketing
2
Spitzentechnologie
2
Business organization
1
Business process management
1
Capital goods industry
1
Competitive strategy
1
Human resources
1
Humanressourcen
1
Innovation management
1
Innovationsmanagement
1
International marketing
1
Internationales Marketing
1
Investitionsgüterindustrie
1
Lean Management
1
Lean management
1
Marketing management
1
Marketingmanagement
1
Prozessmanagement
1
Risikokapital
1
Strategisches Management
1
Theorie
1
Theory
1
Unternehmensorganisation
1
Venture capital
1
Wettbewerbsstrategie
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Collection of articles of several authors
Aufsatz im Buch
11
Book section
11
Aufsatzsammlung
5
Sammelwerk
4
Lehrbuch
3
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Textbook
2
Working Paper
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
German
4
Author
All
Hofmaier, Richard
Weiber, Rolf
Kleinaltenkamp, Michael
16
Plinke, Wulff
7
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Pepels, Werner
4
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Andersson, Per
2
Baumgarth, Carsten
2
Fließ, Sabine
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Baaken, Thomas
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Breyer-Mayländer, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
Dobmeier, Mirjam Theres Elisabeth
1
more ...
less ...
Published in...
All
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Entwicklungen des Investitionsgütermarketing
Büschken, Joachim
(
ed.
);
Meyer, Margit
(
ed.
); …
-
1998
Persistent link: https://www.econbiz.de/10000676174
Saved in:
2
Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000542418
Saved in:
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
4
Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen
Droege, Walter
(
ed.
);
Droege, Walter P.
(
ed.
); …
-
1993
Persistent link: https://www.econbiz.de/10014004519
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->