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isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS"
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A polytomous item response theory model for measuring near-miss appraisal as a psychological trait
Cui, Jinshu
;
Rosoff, Heather
;
John, Richard S.
- In:
Decision analysis : a journal of the Institute for …
14
(
2017
)
2
,
pp. 75-86
Persistent link: https://www.econbiz.de/10011706905
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A two-step item response theory procedure for a better measurement of marketing constructs
Moussa, Salim
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10011539923
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