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isPartOf:"Journal of marketing analytics : JMA"
~type:"article"
~subject:"item response theory"
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multi-item scale development
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Journal of marketing analytics : JMA
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A two-step item response theory procedure for a better measurement of marketing constructs
Moussa, Salim
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10011539923
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