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~subject:"Brazil"
~subject:"Marketing management"
~subject:"Brand management"
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Brazil
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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1
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1
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1
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1
Produktmanagement im Einzelhandel und der Medienwelt
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ECONIS (ZBW)
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1
Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent
Dornelas, Bettysa
;
Esteves, Felipe
;
Carneiro, Jorge …
- In:
The challenge of BRIC multinationals
,
(pp. 317-347)
.
2017
Persistent link: https://www.econbiz.de/10011583731
Saved in:
2
Integrated report: the cases of Itaú Unibanco Holding S/A and of Natura Cosméticos S/A
Filho, Ricardino
;
Carvalho, Nelson
- In:
Integrated reporting : a new accounting disclosure
,
(pp. 117-138)
.
2016
Persistent link: https://www.econbiz.de/10011528835
Saved in:
3
L' Oréal : la beauté de la stratégie
Collin, Béatrice
;
Delplancke, Jean-François
-
2015
Persistent link: https://www.econbiz.de/10011299275
Saved in:
4
CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 161-179)
.
2015
Persistent link: https://www.econbiz.de/10011290674
Saved in:
5
Mosaico econômico : do global ao regional
Souza, Aline Conceição
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011387560
Saved in:
6
Natura and the development of a sustainable supply chain in the Amazon region
Boehe, Dirk Michael
;
Pongeluppe, Leandro Simões
; …
- In:
Multinationals in Latin America : case studies
,
(pp. 49-71)
.
2014
Persistent link: https://www.econbiz.de/10011707248
Saved in:
7
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
8
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
9
Making up exploitation: direct selling, cosmetics and forms of precarious labour in modern Brazil
Abílio, Ludmila Costhek
- In:
International journal of management concepts and …
6
(
2012
)
1/2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009576929
Saved in:
10
The growth opportunity that lies next door
Jones, Geoffrey
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
Saved in:
11
Strategic brand management : key factors of building a successful brand illustrated in a dove case study
Mondal, Ronita
-
2012
Persistent link: https://www.econbiz.de/10012878739
Saved in:
12
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
Saved in:
13
Der strategische Prozess der Produktentwicklung am Beispiel der Muster GmbH : eine strategische Bewertung der aktuellen Unternehmens-Ausrichtung und Implementierung eines optimiert...
Tebartz, Nina Diana
- In:
Produktmanagement im Einzelhandel und der Medienwelt
,
(pp. 1-83)
.
2011
Persistent link: https://www.econbiz.de/10009236396
Saved in:
14
Co-branding and co-creation in wellness tourism : the role of cosmeceuticals
Hjalager, Anne-Mette
;
Konu, Henna
- In:
Journal of hospitality marketing & management
20
(
2011
)
7/8
,
pp. 879-901
Persistent link: https://www.econbiz.de/10009411344
Saved in:
15
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
Saved in:
16
Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 352-370)
.
2010
Persistent link: https://www.econbiz.de/10003925034
Saved in:
17
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
18
The activity of Natura from the perspective of sustainable development and of corporate social responsibility
Sambiase Lombardi, Marta Fabiano
;
Camargo Leal, Carla
; …
- In:
Management research : the journal of the Iberoamerican …
8
(
2010
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10008806139
Saved in:
19
Eine Kosmetikmarke in Vietnam : das Beispiel NIVEA
Frerichs, Jens
;
Brexendorf, Tim Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
3
,
pp. 46-51
Persistent link: https://www.econbiz.de/10003844457
Saved in:
20
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
21
Markentransfer am Beispiel NIVEA Beauté
Jansen, Susanne
;
Gedenk, Karen
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 1035-1051)
.
2007
Persistent link: https://www.econbiz.de/10003511336
Saved in:
22
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn
;
Potocki, James
- In:
Market research best practice : 30 visions for the …
,
(pp. 539-552)
.
2007
Persistent link: https://www.econbiz.de/10003551957
Saved in:
23
Avon in Brazil : direct selling and economic empowerment
Cha, Helen
;
Cline, Polly
;
Liu, Lilly
;
Meek, Carrie
; …
- In:
Global corporate citizenship
,
(pp. 89-96)
.
2007
Persistent link: https://www.econbiz.de/10003547359
Saved in:
24
Marketing of harmful products
Radulian, Laura
- In:
Perspectives on international corporate responsibility …
,
(pp. 329-357)
.
2005
Persistent link: https://www.econbiz.de/10009385498
Saved in:
25
Das Key-Account-Management als Reaktion auf die Handelsentwicklung in Europa : eine empirische Untersuchung am Beispiel der Kosmetikindustrie
Hammann, Peter
-
1996
Persistent link: https://www.econbiz.de/10000951983
Saved in:
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