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~subject:"Business history"
~subject:"Brand image"
~type_genre:"Article in journal"
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Enterprise & society : the international journal of business history
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Examining country of origin effect among Lebanese consumers : a study in the cosmetics industry
Zbib, Imad
;
Ghaddar, Reem
;
Samarji, Ahmad
;
Wahbi, Marwan
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012483610
Saved in:
2
Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
;
Lubinski, Christina
- In:
Enterprise & society : the international journal of …
13
(
2012
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10009518367
Saved in:
3
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
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