//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business history"
~subject:"France"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Körperpflegemittelindustrie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business history
France
Cosmetics industry
39
Kosmetikindustrie
39
Multinationales Unternehmen
7
Transnational corporation
7
Consumer behaviour
6
Konsumentenverhalten
6
USA
6
United States
6
Deutschland
5
Frankreich
5
Germany
5
Beiersdorf AG
4
Brand management
4
Cross-cultural management
4
Interkulturelles Management
4
Markenführung
4
Advertising planning
3
Brasilien
3
Brazil
3
Cosmetics
3
Emerging economies
3
Führungskräfte
3
Kosmetik
3
Managers
3
Marketing management
3
Marketingmanagement
3
Oréal
3
Pharmaceutical industry
3
Pharmaindustrie
3
Schwellenländer
3
Strategic management
3
Strategisches Management
3
Werbeplanung
3
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Business process management
2
Chinese
2
Chinesisch
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
6
Arbeitspapier
3
Case study
3
Fallstudie
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
2
Book section
2
Autobiografie
1
Company information
1
Firmeninformation
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Doz, Yves L.
2
Hong, Hae-jung
2
Nohria, Nitin
2
Antioco, Michael
1
Jones, Geoffrey
1
Le Boedec, Aline
1
Lubinski, Christina
1
Smesters, Dirk
1
more ...
less ...
Published in...
All
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Enterprise & society : the international journal of business history
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Kulturelle Vielfalt als Strategie
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 38-45
Persistent link: https://www.econbiz.de/10009767359
Saved in:
2
L'Oréal masters multiculturalism
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 114-119
Persistent link: https://www.econbiz.de/10009773857
Saved in:
3
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
4
Managing political risk in global business : Beiersdorf 1914 - 1990
Jones, Geoffrey
;
Lubinski, Christina
- In:
Enterprise & society : the international journal of …
13
(
2012
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10009518367
Saved in:
5
Der große Sprung in die Konzernzentrale
Nohria, Nitin
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003806497
Saved in:
6
From regional star to global leader
Nohria, Nitin
- In:
Harvard business review : HBR
87
(
2009
)
1
,
pp. 33-36
Persistent link: https://www.econbiz.de/10003817644
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->