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subject:"Markenführung"
~subject:"Arts"
~person:"Rodner, Victoria L."
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Markenführung
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Rodner, Victoria L.
Galenson, David W.
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Arts marketing : an international journal ; AM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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The art of branding : lessons from visual artists
Rodner, Victoria L.
;
Kerrigan, Finola
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10010431477
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2
The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.
;
Omar, Maktoba
;
Thomson, Elaine
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
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