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subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"KAM (Key-account management)"
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Marketing management
Key account management
145
Key-Account-Management
145
Relationship marketing
53
Beziehungsmarketing
52
Lieferantenmanagement
41
Supplier relationship management
41
B-to-B-Marketing
16
Business-to-business marketing
16
Multinationales Unternehmen
14
Transnational corporation
14
Selling
13
Verkauf
13
Strategic management
12
Strategisches Management
12
Salespeople
11
USA
11
United States
11
Verkaufspersonal
11
Customer value
9
Kundenwert
9
Accounting
8
International marketing
8
Internationales Marketing
8
Rechnungswesen
8
Marketingmanagement
7
Bibliometrics
6
Bibliometrie
6
Key accounts
6
Performance management
6
Performance-Management
6
Theorie
6
Theory
6
key account management
6
Arbeitsgruppe
5
Consumer behaviour
5
Deutschland
5
Germany
5
Globalisierung
5
Globalization
5
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Aufsatz in Zeitschrift
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English
7
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Shi, Linda Hui
2
Cavusgil, S. Tamer
1
Gao, Tao
1
Gounaris, Spiros
1
Hadjielias, Elias
1
Hellman, Karl
1
Ivens, Björn Sven
1
Nickell, David
1
Pardo, Catherine
1
Pilon, Francois
1
Rogers, Beth
1
Rollins, Minna
1
Ryals, Lynette
1
Tzempelikos, Nektarios
1
White, J. Chris
1
Zou, Shaoming
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Journal of strategic marketing
2
The journal of business & industrial marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
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1
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
2
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
3
The role of key account management in marketing and sales intelligence
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
Saved in:
4
How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David
;
Rollins, Minna
;
Hellman, Karl
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 455-461
Persistent link: https://www.econbiz.de/10009771093
Saved in:
5
Approaching Key Account Management from a long-term perspective
Tzempelikos, Nektarios
;
Gounaris, Spiros
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 179-198
Persistent link: https://www.econbiz.de/10009732195
Saved in:
6
Global account management strategies : drivers and outcomes
Shi, Linda Hui
;
White, J. Chris
;
Zou, Shaoming
; …
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
4
,
pp. 620-638
Persistent link: https://www.econbiz.de/10003982419
Saved in:
7
Key account planning: benefits, barriers and best practice
Ryals, Lynette
;
Rogers, Beth
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003494023
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