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Search: subject_exact:"KMU-Marketing"
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KMU-Marketing
10
SME marketing
10
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3
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3
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2
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2
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2
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1
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1
Di Pietro, Loredana
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1
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1
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1
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Cases on SMEs and open innovation : applications and investigations
1
Customer-centric marketing strategies : tools for building organizational performance
1
International journal of entrepreneurial behaviour & research
1
Journal of small business and enterprise development
1
Marketing intelligence & planning
1
Routledge library editions / small business
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Marketing in small businesses
Kenny, Brian
-
2016
Persistent link: https://www.econbiz.de/10011515805
Saved in:
2
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
3
The five phases of SME brand-building
Centeno, Edgar
;
Hart, Susan
;
Dinnie, Keith
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
Saved in:
4
Multicultural marketing and business consulting
Spratlen, Thaddeus
;
Lum, Leslie
;
Montoya, Detra Y.
; …
-
2013
Persistent link: https://www.econbiz.de/10009755061
Saved in:
5
Entrepreneurial marketing within the French wine industry
Thomas, Lisa C.
;
Painbéni, Sandra
;
Barton, Harry
- In:
International journal of entrepreneurial behaviour & …
19
(
2013
)
2
,
pp. 238-260
Persistent link: https://www.econbiz.de/10009734593
Saved in:
6
Consumer-centric marketing strategies : social networks as innovative tools for Consumer Relationship Management
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 297-314)
.
2013
Persistent link: https://www.econbiz.de/10009668196
Saved in:
7
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
8
Open innovation for non-high-tech SMEs : the case of the users association of advanced technologies program
Porath, Amiram
- In:
Cases on SMEs and open innovation : applications and …
,
(pp. 21-39)
.
2012
Persistent link: https://www.econbiz.de/10009405303
Saved in:
9
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
10
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
Saved in:
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