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~subject:"Consumer behaviour"
~person:"Chen, Jengchung Victor"
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Consumer behaviour
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Kauf
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Mobile phone
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Mobiltelefon
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Chen, Jengchung Victor
Rutschmann, Marc
5
Kroll, Eike B.
3
Müller, Holger
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Vogt, Bodo
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Aizcorbe, Ana M.
2
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Brunner, Christian Boris
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Castano, Ricardo
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Chen, Yi
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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The customer journey when purchasing a new mobile phone : testing a dual mediation model
Chen, Jengchung Victor
;
Kyaw, Phyo Linn Nicholas
;
Ross, …
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10003784105
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