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~subject:"Brand management"
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Search: subject_exact:"Kaufmotiv"
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Brand management
Kaufmotiv
347
Consumer motivation
344
Konsumentenverhalten
131
Consumer behaviour
130
Online retailing
63
Online-Handel
63
USA
53
Brand image
52
Markenimage
52
United States
52
Emotion
41
Kaufentscheidung
28
Purchase decision
26
Online-Marketing
23
Werbewirkung
22
Advertising effects
21
Internet marketing
21
Luxury goods
21
Luxusgüter
21
Motivation
21
Bio-Lebensmittel
17
Einzelhandel
17
Indien
17
Organic food
17
Retail trade
17
India
16
Deutschland
15
Kundenzufriedenheit
15
Customer satisfaction
14
Frauen
14
Social Web
14
Social web
14
Umweltbewusstsein
14
purchase intention
14
Environmental consciousness
13
Germany
13
Personality psychology
13
Persönlichkeitspsychologie
13
Sales promotion
13
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Chang, Kuo-Chien
1
Chen, Mu-Chen
1
Herstein, Ram
1
Hsu, Chia-Lin
1
Kapoor, Avinash
1
Kulshrestha, Chinmaya
1
Kuo, Nien-Te
1
Melewar, T. C.
1
Mo, Tingting
1
Naseem, Nayyer
1
Rajagopal
1
Roux, Elyette
1
Rusnah Muhamad
1
Sakashita, Mototaka
1
Sharifah Faridah Syed Alwi
1
Sherman, Scott
1
Srivastava, Mukta
1
Tifferet, Sigal
1
Tuten, Tracy
1
Verma, Swati
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Yaprak, Attila
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Brand management in emerging markets : theories and practice
1
Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
Dexterity in global business : a cross-dimensional analysis
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International journal of wine business research : IJWBR
1
International marketing in the fast changing world
1
Total quality management & business excellence
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ECONIS (ZBW)
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1
How a branded website creates customer purchase intentions
Chang, Kuo-Chien
;
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kuo, Nien-Te
- In:
Total quality management & business excellence
30
(
2019
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10012199763
Saved in:
2
Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
Saved in:
3
Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- In:
International marketing in the fast changing world
,
(pp. 255-288)
.
2015
Persistent link: https://www.econbiz.de/10011416219
Saved in:
4
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
5
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
6
Luxury consumers and luxury brand management in China
Mo, Tingting
;
Roux, Elyette
- In:
Brand management in emerging markets : theories and practice
,
(pp. 200-221)
.
2014
Persistent link: https://www.econbiz.de/10010417718
Saved in:
7
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
8
Is being perceived as sustainable a means to achieve a differential advantage?
Kapoor, Avinash
;
Kulshrestha, Chinmaya
- In:
Branding and sustainable competitive advantage : …
,
(pp. 1-3)
.
2012
Persistent link: https://www.econbiz.de/10009707224
Saved in:
9
Need for cognition as a predictor of store brand preferences
Tifferet, Sigal
;
Herstein, Ram
- In:
EuroMed journal of business
7
(
2012
)
1
,
pp. 54-65
Persistent link: https://www.econbiz.de/10009564329
Saved in:
10
Message on a bottle : the wine label's influence
Sherman, Scott
;
Tuten, Tracy
- In:
International journal of wine business research : IJWBR
23
(
2011
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10009315751
Saved in:
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