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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Consumer motivation
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Kaufmotiv
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Advertising effects
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Altruism
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Bio-Lebensmittel
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Brand image
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Consumer preferences
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Eigeninteresse
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Green marketing
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of retail & distribution management
8
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
5
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
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Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
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International journal of advertising : the quarterly review of marketing communications
3
International journal of wine business research : IJWBR
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Journal of Asian finance, economics and business : JAFEB
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Journal of advertising research
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Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Business Analytics
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Central European business review : CEBR
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Challenges for the trade of Central and Southeast Europe
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Conference proceedings trends in business communication 2016
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Customer Experience : Forum Dienstleistungsmanagement
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ERIM report series research in management
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Focus Dienstleistungsmarketing
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Forschungsgruppe Konsum und Verhalten
2
Global business review
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on retailer-consumer relationship development
2
International journal of business and globalisation : IJBG
2
International journal of sport management and marketing : IJSMM
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"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
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2
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10009762983
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