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~isPartOf:"Handbook of strategic account management : a comprehensive resource"
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Handbook of strategic account management : a comprehensive resource
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
15
SpringerLink / Bücher
14
Gabler Edition Wissenschaft
7
The journal of personal selling & sales management : JPSSM
7
Thexis / Fachbericht für Marketing
7
Fixed revenue accounting : a new management accounting framework
6
Schriften zum innovativen Marketing
5
The international journal of bank marketing : IJBM
5
jbm - Journal of Business Market Management
5
Journal of business research : JBR
4
Journal of business-to-business marketing
4
Journal of strategic marketing
4
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
Berichte zum Generic-Management
3
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business market management : JBM
3
Journal of business strategy
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Meddelanden från Svenska Handelshögskolan
3
Publikation der Swiss Banking School, Zürich
3
Reihe: Versicherungswirtschaft
3
Schriften zu Marketing und Management
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Springer eBook Collection
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Controlling
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Integriertes Key-Account-Management
2
International journal of business excellence
2
Journal of Business Research
2
Journal of international marketing
2
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ECONIS (ZBW)
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1
A configurational approach to strategic account management effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
Saved in:
2
Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm
;
Woodburn, Diana
- In:
Handbook of strategic account management : a …
,
(pp. 245-265)
.
2014
Persistent link: https://www.econbiz.de/10010341340
Saved in:
3
"Vertical coopetition" : the key account perspective
Lacoste, Sylvie
- In:
Handbook of strategic account management : a …
,
(pp. 205-226)
.
2014
Persistent link: https://www.econbiz.de/10010341360
Saved in:
4
Value in strategic account management
La Rocca, Antonella
;
Snehota, Ivan
- In:
Handbook of strategic account management : a …
,
(pp. 171-189)
.
2014
Persistent link: https://www.econbiz.de/10010341364
Saved in:
5
Switching costs in key account relationships
Sengupta, Sanjit
;
Krapfel, Robert E.
;
Pusateri, Michael A.
- In:
Handbook of strategic account management : a …
,
(pp. 103-113)
.
2014
Persistent link: https://www.econbiz.de/10010341372
Saved in:
6
Key strategic account management : where are we now?
Woodburn, Diana
;
Wilson, Kevin
- In:
Handbook of strategic account management : a …
,
(pp. 1-33)
.
2014
Persistent link: https://www.econbiz.de/10010341706
Saved in:
7
Developing strategic key account relationships in business-to-business markets
Wilson, Kevin
- In:
Handbook of strategic account management : a …
,
(pp. 495-514)
.
2014
Persistent link: https://www.econbiz.de/10010341881
Saved in:
8
Strategic account management processes at corporate, relationship and annual level
Ojasalo, Jukka
- In:
Handbook of strategic account management : a …
,
(pp. 461-494)
.
2014
Persistent link: https://www.econbiz.de/10010341882
Saved in:
9
Key accountization at Bosch automotive aftermarket Italy : managing and implementing a strategic change
Guenzi, Paolo
- In:
Handbook of strategic account management : a …
,
(pp. 405-418)
.
2014
Persistent link: https://www.econbiz.de/10010341886
Saved in:
10
Designing strategic account management programmes
Storbacka, Kaj
- In:
Handbook of strategic account management : a …
,
(pp. 355-378)
.
2014
Persistent link: https://www.econbiz.de/10010341889
Saved in:
11
Organizational structures in global account management
Yip, George S.
;
Bink, Audrey
- In:
Handbook of strategic account management : a …
,
(pp. 337-354)
.
2014
Persistent link: https://www.econbiz.de/10010341890
Saved in:
12
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
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