Developing strategic key account relationships in business-to-business markets
by Kevin Wilson
| Year of publication: |
2014
|
|---|---|
| Authors: | Wilson, Kevin |
| Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 495-514
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341881