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~subject:"Internationales Marketing"
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Search: subject_exact:"Key-Account-Management"
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Internationales Marketing
Key account management
389
Key-Account-Management
371
Kundengruppenmanagement
216
Relationship marketing
103
Beziehungsmarketing
101
Lieferantenmanagement
82
Supplier relationship management
82
Deutschland
58
Theorie
58
Theory
57
Germany
52
Strategisches Management
40
Strategic management
35
Verkauf
32
B-to-B-Marketing
30
Selling
30
Business-to-business marketing
29
Kundenwert
29
USA
28
Customer value
27
Multinationales Unternehmen
27
United States
27
Vertrieb
27
Physical distribution
25
Transnational corporation
24
Erfolgsfaktor
22
Marketing management
21
Marketingmanagement
21
Salespeople
19
Success factor
19
Verkaufspersonal
19
Kundenmanagement
18
Marketing
18
Accounting
17
Rechnungswesen
17
Kundenanalyse
15
Consumer behaviour
14
Konsumentenverhalten
14
Betriebliche Wertschöpfung
13
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13
German
12
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Zupancic, Dirk
5
Senn, Christoph
3
Hennessey, H. David
2
Jean, Ruey-Jer Bryan
2
Lockau, Ina
2
Müllner, Markus
2
Shi, Linda Hui
2
Amin, Mohammad Sakif
1
Arnold, Martin P.
1
Dabić, Marina
1
Gao, Tao
1
Gao, Tao Tony
1
Griffith, David A.
1
Hughes, Douglas E.
1
Ivens, Björn Sven
1
Jeannet, Jean-Pierre
1
Kadam, Nayan
1
Kiessling, Timothy
1
Kim, Daekwan
1
Lew, Yong Kyu
1
Lindner, Detlev
1
Niersbach, Barbara
1
Otzen-Wehmeyer, Eva
1
Richards, Keith A.
1
Schrock, Wyatt A.
1
Shi, Linda H.
1
Sinkovics, Rudolf R.
1
Strunkmann-Meister, Patrick
1
Thoma, Axel
1
Thoma, Axel Michael
1
Wu, Fang
1
Zhao, Yanhui
1
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Duisburger betriebswirtschaftliche Schriften
2
Journal of international marketing
2
Thexis / Fachbericht für Marketing
2
Financial times handbook of management
1
International business review : the official journal of the European International Business Academy
1
International marketing in rapidly changing environments
1
International marketing review
1
Journal of business strategy
1
Management international review : mir ; journal of international business
1
Reihe: Produktionswirtschaft und Industriebetriebslehre
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
8
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1
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
2
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
3
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
4
Drivers and performance implications of international key account management capability
Jean, Ruey-Jer Bryan
;
Sinkovics, Rudolf R.
;
Kim, Daekwan
; …
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011316457
Saved in:
5
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
6
An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships
Jean, Ruey-Jer Bryan
- In:
International marketing in rapidly changing environments
,
(pp. 25-41)
.
2013
Persistent link: https://www.econbiz.de/10010204819
Saved in:
7
Sustaining high-performance global account management : a model and test of a global change capability
Thoma, Axel
-
2009
Persistent link: https://www.econbiz.de/10003953567
Saved in:
8
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
9
Dealing with market dynamism : the role of reconfiguration in global account management
Shi, Linda H.
;
Wu, Fang
- In:
Management international review : mir ; journal of …
51
(
2011
)
5
,
pp. 635-663
Persistent link: https://www.econbiz.de/10009311018
Saved in:
10
How do multinational suppliers formulate mechanisms of global account coordination? : an integrative framework and empirical study
Gao, Tao Tony
;
Shi, Linda Hui
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 61-87
Persistent link: https://www.econbiz.de/10009412151
Saved in:
11
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie
Strunkmann-Meister, Patrick
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002734182
Saved in:
12
Sustaining high-performance global account management : a model and test of a global change capability
Thoma, Axel Michael
-
2009
Persistent link: https://www.econbiz.de/10004960468
Saved in:
13
International Key-Account-Management-Teams : Koordination und Implementierung aus der Perspektive des Industriegütermarketing
Zupancic, Dirk
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004947071
Saved in:
14
International key account management teams : Koordination und Implementierung aus der Perspektive des Industriegütermarketing
Zupancic, Dirk
-
2008
-
2., überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003779912
Saved in:
15
Global account management : creating value
Hennessey, H. David
;
Jeannet, Jean-Pierre
-
2003
Persistent link: https://www.econbiz.de/10001759891
Saved in:
16
Leistungen für International Key Accounts auf Industriegütermärkten
Müllner, Markus
-
2002
Persistent link: https://www.econbiz.de/10001658530
Saved in:
17
Organisation des Global-Account-Management im Industriegütersektor
Lockau, Ina
-
2000
Persistent link: https://www.econbiz.de/10001513271
Saved in:
18
Global account management
Hennessey, H. David
- In:
Financial times handbook of management
,
(pp. 716-720)
.
2004
Persistent link: https://www.econbiz.de/10002756175
Saved in:
19
Wissensmanagement für Global Accounts
Arnold, Martin P.
-
2002
Persistent link: https://www.econbiz.de/10004703995
Saved in:
20
Leistungen für International Key-Accounts auf Industriegütermärkten
Müllner, Markus
-
2002
Persistent link: https://www.econbiz.de/10004704002
Saved in:
21
International Key-Account-Management-Teams : Koordination und Implementierung aus der Perspektive des Industriegütermarketing
Zupancic, Dirk
-
2001
Persistent link: https://www.econbiz.de/10004682118
Saved in:
22
Organisation des Global-Account-Management im Industriegütersektor
Lockau, Ina
-
2000
Persistent link: https://www.econbiz.de/10004603947
Saved in:
23
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10004586454
Saved in:
24
Global Account Management : eine Bestandsaufnahme in Wissenschaft und Praxis
Zupancic, Dirk
;
Senn, Christoph
-
2000
Persistent link: https://www.econbiz.de/10013428715
Saved in:
25
Internationales vertikales Marketing : eine explorative Erfassung und Evaluation des strategischen Verhaltens der Markenartikelindustrie gegenüber internationalen Handelskunden
Otzen-Wehmeyer, Eva
-
1996
Persistent link: https://www.econbiz.de/10004300597
Saved in:
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