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~person:"Esch, Franz-Rudolf"
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Esch, Franz-Rudolf
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Marketing : ZFP ; journal of research and management
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Wirkungen personalisierter Internetauftritte : eine Untersuchung der direkten und indirekten Wirkungen der Personalisierung sowie des Einflussfaktors Datenschutzbedenken
Ullrich, Sebastian
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10009792232
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