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~subject:"Musik"
~isPartOf:"Journal of marketing research"
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Musik
Music
3
Music industry
3
Musikwirtschaft
3
Consumer behaviour
2
Konsumentenverhalten
2
Advertising effects
1
Advertising music
1
Artificial intelligence
1
Bayes-Statistik
1
Bayesian inference
1
Bayesian nonparametrics
1
Big Data
1
Big data
1
Brand image
1
Brand management
1
Data Mining
1
Data mining
1
Einzelhandel
1
Feldforschung
1
Field research
1
Food retailing
1
Künstliche Intelligenz
1
Lebensmitteleinzelhandel
1
Markenführung
1
Markenimage
1
Multimedia
1
Nichtparametrisches Verfahren
1
Nonparametric statistics
1
Perception
1
Retail trade
1
Wahrnehmung
1
Werbemusik
1
Werbewirkung
1
acoustics
1
audio logo
1
big data
1
branding
1
data fusion
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depletion
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English
3
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Ahlbom, Carl-Philip
1
Ansari, Asim
1
Boughanmi, Khaled
1
Grewal, Dhruv
1
Melzner, Johann
1
Nordfält, Jens
1
Raghubir, Priya
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Roggeveen, Anne L.
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Journal of marketing research
Journal of cultural economics
26
Information economics and policy : IEP
12
International journal of arts management
11
Journal of business research : JBR
10
Marketing theory
9
Institute for Prospective Technological Studies digital economy working paper
8
Journal of retailing and consumer services
8
International journal of intellectual property management : IJIPM
7
Arts and the market
5
International journal of event and festival management
5
Journal of economic behavior & organization : JEBO
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
The production and consumption of music in the digital age
5
Asia Pacific business review
4
Asia Pacific journal of marketing and logistics
4
Higher School of Economics Research Paper
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Arts marketing : an international journal ; AM
3
CESifo working papers
3
Discussion paper
3
Discussion paper series / IZA
3
Discussion papers / CEPR
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Economics letters
3
European journal of operational research : EJOR
3
Handbook of the economics of art and culture : volume 2
3
Handbook of the economics of art and culture ; Vol. 2
3
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of cultural management and cultural policy
3
Journal of destination marketing & management
3
Journal of media business studies
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NBER working paper series
3
Psychology & marketing
3
Technical report / Sonderforschungsbereich 475 Komplexitätsreduktion in Multivariaten Datenstrukturen, Universität Dortmund
3
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ECONIS (ZBW)
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1
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
2
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
3
Dynamics of musical success : a machine learning approach for multimedia data fusion
Boughanmi, Khaled
;
Ansari, Asim
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1034-1057
Persistent link: https://www.econbiz.de/10012794305
Saved in:
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