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~person:"Sharma, Piyush"
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Sharma, Piyush
Gorodnichenko, Yuriy
15
Roland, Gérard
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Gu, Qiankun
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Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush
;
Chen, Ivy S. N.
;
Luk, Sherriff T. K.
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
Saved in:
2
Measuring personal cultural orientations : scale development and validation
Sharma, Piyush
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 787-806
Persistent link: https://www.econbiz.de/10008779084
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