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~isPartOf:"Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt"
~isPartOf:"Marketing theory"
~subject:"Corporate culture"
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Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
Marketing theory
Global business & economics review
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The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Marketing theory
13
(
2012
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
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